Jackpots climb.Your ads keep up.
Progressive jackpots, new game launches and your welcome offer become creator videos, templates and playables for licensed real-money casinos, checked against each state's rules and updated as the numbers change.
Up to 48%lower new-player acquisition cost on Worthy-managed campaigns
Performance figures from Worthy-managed campaigns. Individual results vary by operator, market and season.
Playables people tap. Templates that keep the figure true.
Built from your welcome offer and tonight's jackpot, checked and signed off like any other ad. Tap the first one: it is a real unit, not a mock-up.
reveal
Reels, paytable, bonus round and end card in a single file an ad network accepts. Two finished ones are on the playables page.
Play themDemo creative for a sample operator. Offers and disclosures vary by state; Worthy builds under your brand.
Jackpots climbevery hour.Your ads were approved last month.
A jackpot figure that was true on Monday is a misleading claim by Friday. Worthy runs acquisition as one loop, so the number in the ad is the number on the game.
- Market now
- $1.28M
- Changes since approval
- 9
Follow one ad around the loop
Sample ad for Your Casino: Progressive jackpot $1.28M. Deposit $10, get $50 in casino bonus. 21+ · Where legal · Terms apply. Gambling problem? Call 1‑800‑GAMBLER or 1‑800‑MY‑RESET
- 01Create
Creative that knows what's on the floor tonight.
AI creators and playables scripted from the live jackpot, tonight's launch and your welcome offer, remade when a figure moves or a game goes live.
- Five feeds become one brief
- Hooks ranked against your past winners
- Playables built from your welcome offer
- 02Comply
Checked state by state. Signed off before it ships.
Every script and frame runs against your rulebook, then three AI reviewers make the judgment calls a checklist can't. One objection holds the ad until all three pass.
- 160+ regulatory and brand rules
- Three AI reviewers
- Your team approves in Slack or email
- 03Catalog
One ad. Thousands of creatives.
Worthy builds, fills and runs one catalog ad per platform, on Meta, TikTok and Snapchat. When the jackpot moves, the catalog changes and the ad keeps its learning.
- The catalog changes; the ad doesn't
- No learning phase restarted
- Figure changes ship inside the approved template
- 04Buy
Pay less for each depositor. Then buy the ones worth more.
A bonus hunter and a weekly player cost the same first deposit. Worthy predicts each depositor's value, sends that signal to each platform, and asks in Slack before any budget moves.
- Value signal sent to each platform
- Budget follows predicted lifetime value
- Nothing moves without a yes
- 05Compound
Cycle 2 beats cycle 1. Cycle 3 beats cycle 2.
What the buying learns becomes the next brief, the next rule and the next bid. The loop closes and starts again, a little better each time.
- Findings become rules, bids and briefs
- The offer stays your team's call
- JackpotLive$1.28M and climbing
- Launch20:00New slot goes live
- Tables19:5214 live-dealer tables open
- StoryFriFriday-night peak
- PromoLiveDeposit $10, get $50
- 100Cycle 1Baseline
- 88Cycle 2Account-wide · Lead with the jackpot figure
- 78Cycle 3TikTok · Show the game in the first second
- 67Cycle 4From Buy · Jackpot-led ads bring higher-value depositors
- 58Cycle 5Account-wide · Put the bonus terms beside the offer
Illustrative, indexed to cycle 1.
- Helpline: state or national line State: checking
- No “free spins” when a deposit is required State: checking
- No one under 21, or who looks it All: checking
- No promise or picture of a certain win All: checking
- Creator video
- 552
- Dynamic template
- 1,119
- Playable
- 304
- Static
- 505
Every rule, on every version. Before your team sees it.
Nothing ships on a model's say-so. The rulebook runs first, three AI reviewers argue the judgment calls, and a person signs off on anything that changes a claim.
Rulebook
160+ regulatory and brand rules- Helpline: state or national lineState
- No “free spins” when a deposit is requiredState
- No one under 21, or who looks itAll
- No promise or picture of a certain winAll
- Jackpot figures carry the time they were trueAll
- AI creator labeled as AIAll
Held, then rewritten
Examples of what the rulebook catches before a reviewer does.
- “free spins” became “bonus spins” where a deposit is required
- “you will win” removed: no certain outcomes
- Jackpot figure stamped with its time
Three AI reviewers, then your team
v1 passed- Reviewer 1
- Reviewer 2
- Reviewer 3
One objection holds the ad until all three pass. Your team approves in Slack or email, and every sign-off is logged: who, when, which version.
Same budget. More depositors, worth more.
Each bar is one first-time depositor. Its height is predicted lifetime value. Move the budget and both strategies spend it.
- Today
- Still says $1.19M. The market has changed 9 times since it was approved, and is at $1.28M.
- Worthy
- Says $1.28M, the market’s number. v1 is live.
Illustrative: the same daily budget run two ways, as separate ad sets bidding for the cheapest depositor and as one catalog bidding on predicted value. Bars show predicted value as an index, not money.
Cost per $1 of depositor value
Lower is better. Indexed to cycle 1.
Illustrative: example findings and an example cost curve, indexed to cycle 1. This chart is not a result.
- 01Starting pointBaselineWorthy reads your account, finds your best ads and ships the first catalog.
- 02Account-wideLead with the jackpot figureThe live number outperforms the logo as an opening frame
- 03TikTokShow the game in the first secondGameplay-first cuts hold attention longer
- 04From BuyJackpot-led ads bring higher-value depositorsPredicted LTV runs highest on jackpot creative
- 05Account-widePut the bonus terms beside the offerClear terms cut drop-off at the deposit step
Book a 20-minutewalkthrough.
- 01A playable built from your welcome offer, in your brand
- 02Your rulebook, pre-loaded for the states you're licensed in
- 03A catalog plan for your Meta, TikTok and Snapchat accounts