Ads as liveas the line.
Live odds, inactives and storylines become creator videos, templates and playables that quote the current number, checked against every state you run in and refreshed when the spread moves.
Up to 48%lower new-player acquisition cost on Worthy-managed campaigns
at
Packers
Push the line. Watch the ad follow.
Performance figures from Worthy-managed campaigns. Individual results vary by operator, market and season.
Three formats. One line, quoted the same in all of them.
Creator videos for the feed, templates that take the number in place, and playables people actually tap. Each one is made from the same brief and passes the same checks.
at Packers
at Lambeau?
Demo creative for a sample operator. Offers and disclosures vary by state; Worthy builds under your brand.
Lines moveevery minute.Your ads were approved last week.
Worthy runs acquisition as one loop. Follow one ad around it.
- Market now
- −3
- Changes since approval
- 1
Follow one ad around the loop
Sample ad for Your Sportsbook: GB spread −3. Bet $5, get $50 in bonus bets. 21+ · Where legal · Terms apply. Gambling problem? Call 1‑800‑GAMBLER or 1‑800‑MY‑RESET
- 01Create
Creator ads, as live as the game.
AI creators who talk like real bettors, scripted from today's matchup, line and offer, and re-rendered when the line or the news moves.
- Five feeds become one brief
- 24 hooks, ranked against your past winners
- Labeled as AI, re-rendered in minutes
- 02Comply
Checked state by state. Signed off before it ships.
Every script and frame runs against your rulebook, then three AI reviewers make the judgment calls a checklist can't. One objection holds the ad until all three pass.
- 160+ regulatory and brand rules
- Three AI reviewers
- Your team approves in Slack or email
- 03Catalog
One ad. Thousands of creatives.
Worthy builds, fills and runs one catalog ad per platform, on Meta, TikTok and Snapchat, so each platform's whole budget trains a single learning loop.
- The catalog changes; the ad doesn't
- No learning phase restarted
- Number changes ship inside the approved template
- 04Buy
Pay less for each depositor. Then buy the ones worth more.
Worthy predicts each depositor's value from your cohort and campaign data, sends that signal to Meta, TikTok and Snapchat, and asks in Slack before any budget moves.
- Value signal sent to each platform
- Budget follows predicted lifetime value
- Nothing moves without a yes
- 05Compound
Cycle 2 beats cycle 1. Cycle 3 beats cycle 2.
What the buying learns becomes the next brief, the next rule and the next bid. The loop closes and starts again, a little better each time.
- Findings become rules, bids and briefs
- The offer stays your team's call
- Odds15:34GB −3 (−110)
- Weather15:30Lambeau · 41°F, wind 12
- Injury14:55CHI WR1 ruled out
- StoryWk 5NFC North rivalry
- PromoLiveBet $5, get $50
- 100Cycle 1Baseline
- 88Cycle 2Account-wide · Put the offer above the fold
- 78Cycle 3TikTok · Cut creator videos to 15 seconds
- 67Cycle 4From Buy · Creator videos bring higher-value depositors
- 58Cycle 5Account-wide · Point the call to action
Illustrative, indexed to cycle 1.
- Helpline: state or national line State: checking
- No “free” if the player risks money OH: checking
- No one under 21, or who looks it All: checking
- No “guaranteed” or “sure thing” All: checking
- Creator video
- 552
- Dynamic template
- 1,119
- Playable
- 304
- Static
- 505
Every rule, on every version. Before your team sees it.
Nothing ships on a model's say-so. The rulebook runs first, three AI reviewers argue the judgment calls, and a person signs off on anything that changes a claim.
Rulebook
160+ regulatory and brand rules- Helpline: state or national lineState
- No “free” if the player risks moneyOH
- No one under 21, or who looks itAll
- No “guaranteed” or “sure thing”All
- No superlative claimsBrand
- AI creator labeled as AIAll
Held, then rewritten
Examples of what the rulebook catches before a reviewer does.
- “risk-free” became “bonus bets” for Ohio
- “lock of the week” removed: no sure things
- Helpline swapped to the state line for Ohio
Three AI reviewers, then your team
v1 passed- Reviewer 1
- Reviewer 2
- Reviewer 3
One objection holds the ad until all three pass. Your team approves in Slack or email, and every sign-off is logged: who, when, which version.
Same budget. More depositors, worth more.
Each bar is one first-time depositor. Its height is predicted lifetime value. Move the budget and both strategies spend it.
- Today
- Still says −2.5. The market has changed 1 time since it was approved, and is at −3.
- Worthy
- Says −3, the market’s number. v1 is live.
Illustrative: the same daily budget run two ways, as separate ad sets bidding for the cheapest depositor and as one catalog bidding on predicted value. Bars show predicted value as an index, not money.
Cost per $1 of depositor value
Lower is better. Indexed to cycle 1.
Illustrative: example findings and an example cost curve, indexed to cycle 1. This chart is not a result.
- 01Starting pointBaselineWorthy reads your account, finds your best ads and ships the first catalog.
- 02Account-widePut the offer above the foldOffers below the fold cost 18% of conversions
- 03TikTokCut creator videos to 15 secondsLonger cuts lose 40% of view-through
- 04From BuyCreator videos bring higher-value depositorsPredicted LTV runs highest on TikTok creator placements
- 05Account-widePoint the call to actionDirectional cues lift CTR 18%
Book a 20-minutewalkthrough.
- 01A creator ad on this week's slate, in your brand
- 02Your rulebook, pre-loaded for the states you're licensed in
- 03A catalog plan for your Meta, TikTok and Snapchat accounts