The pool changeswith every rip.
Chase cards left, live pool odds and last night's hits become ads that say what's true this minute. When a chase card leaves the pool, every ad that mentions it changes with it.
Team figures come from real-money gaming. Rips is a new category for Worthy, and nothing on this page is a performance claim.
The rip, as an ad. With the odds it had when it ran.
The pack at the top of this page is the playable. Beside it run templates that carry the pool's current odds and creator videos scripted from the latest hits, all through the same checks.
The pack at the top of this page is the playable: tear it, and the slab comes out.
Back to the packA script, not footage: a creator reads the pool as it stands, what was pulled, what is still inside, and the odds at that minute.
Demo creative for a sample operator. Offers and disclosures vary by state; Worthy builds under your brand.
Pools changewith every pack.Your ads still show last night's odds.
An ad that says five chase cards are left when two are is a false claim. Worthy runs acquisition as one loop, so what the ad says about the pool is what's in it.
- Market now
- 1 in 100
- Changes since approval
- 2
Follow one ad around the loop
Sample ad for Your Packs: Chase-card odds, this pool 1 in 100. 20% off your first pack. 18+ · Odds as of the time shown · Card values are estimates · Buyback terms apply
- 01Create
Ads written from what's still in the pool.
AI creators and playable rips scripted from live inventory: the chase cards left, the odds right now, the hit someone pulled an hour ago. Remade the minute the pool changes.
- Five feeds become one brief
- Odds computed from live inventory
- Labeled as AI, remade in minutes
- 02Comply
Every claim checked against the pool.
Odds, card values and buyback terms run against your rulebook, then three AI reviewers make the judgment calls a checklist can't. One objection holds the ad until all three pass.
- Odds stamped with their time
- No guaranteed hits, no profit claims
- Your team approves in Slack or email
- 03Catalog
One ad. Thousands of creatives.
Worthy builds, fills and runs one catalog ad per platform, on Meta, TikTok and Snapchat. When a chase card is pulled, the catalog changes and the ad keeps its learning.
- The catalog changes; the ad doesn't
- No learning phase restarted
- Odds changes ship inside the approved template
- 04Buy
Find first-time buyers. Then the collectors.
Someone who rips one pack on a discount and a collector who comes back every drop cost the same first purchase. Worthy predicts each buyer's value and asks before any budget moves.
- Value signal sent to each platform
- Budget follows predicted repeat spend
- Nothing moves without a yes
- 05Compound
Every drop teaches the next one.
What the buying learns becomes the next brief, the next rule and the next bid. The loop closes and starts again, a little better each time.
- Findings become rules, bids and briefs
- Pricing and pools stay your call
- PoolLive5 of 5 chase cards left
- OddsLiveChase odds 1 in 100
- Hits18:421/1 gold autograph pulled
- DropFriNext drop Friday 7 PM
- PromoLive20% off a first pack
- 100Cycle 1Baseline
- 88Cycle 2Account-wide · Open on the reveal
- 78Cycle 3TikTok · Show the odds early
- 67Cycle 4From Buy · Collectors arrive on drop day
- 58Cycle 5Account-wide · Name the buyback
Illustrative, indexed to cycle 1.
- 18+ on every ad All: checking
- Odds shown with the time they were true All: checking
- No “guaranteed hit”, no profit claims All: checking
- Card values shown as estimates, with a source All: checking
- Creator video
- 552
- Dynamic template
- 1,119
- Playable
- 304
- Static
- 505
Every rule, on every version. Before your team sees it.
Nothing ships on a model's say-so. The rulebook runs first, three AI reviewers argue the judgment calls, and a person signs off on anything that changes a claim.
Rulebook
74 rules in this sample rulebook- 18+ on every adAll
- Odds shown with the time they were trueAll
- No “guaranteed hit”, no profit claimsAll
- Card values shown as estimates, with a sourceAll
- Buyback terms one tap awayBrand
- Only marks and likenesses you're licensed to useBrand
Held, then rewritten
Examples of what the rulebook catches before a reviewer does.
- “guaranteed hit” removed: odds shown instead
- “worth $4,200” became “est. value $4,200”
- Odds stamped with the time they were true
Three AI reviewers, then your team
v1 passed- Reviewer 1
- Reviewer 2
- Reviewer 3
One objection holds the ad until all three pass. Your team approves in Slack or email, and every sign-off is logged: who, when, which version.
Same budget. More buyers, who come back.
Each bar is one first-time buyer. Its height is predicted repeat spend. Move the budget and both strategies spend it.
- Today
- Still says 1 in 110. The market has changed 2 times since it was approved, and is at 1 in 100.
- Worthy
- Says 1 in 100, the market’s number. v1 is live.
Illustrative: the same daily budget run two ways, as separate ad sets bidding for the cheapest buyer and as one catalog bidding on predicted value. Bars show predicted value as an index, not money.
Cost per $1 of buyer value
Lower is better. Indexed to cycle 1.
Illustrative: example findings and an example cost curve, indexed to cycle 1. This chart is not a result.
- 01Starting pointBaselineWorthy reads your account, finds your best ads and ships the first catalog.
- 02Account-wideOpen on the revealThe moment the slab turns outperforms the pack as an opening frame
- 03TikTokShow the odds earlyStated odds hold viewers who would otherwise scroll
- 04From BuyCollectors arrive on drop dayPredicted repeat spend runs highest on drop-countdown creative
- 05Account-wideName the buybackClear buyback terms cut drop-off at checkout
Book a 20-minutewalkthrough.
- 01A playable rip built from one of your pools, in your brand
- 02Your odds, value and buyback rules, loaded as a rulebook
- 03A catalog plan for your Meta, TikTok and Snapchat accounts