The jackpot rolled.So did your ads.
Draw jackpots, e-Instant launches and top prizes still unclaimed become ads that say what's true tonight, checked against your lottery's advertising rules and responsible-play standards before they run.
Up to 48%lower new-player acquisition cost on Worthy-managed campaigns
Performance figures from Worthy-managed campaigns. Individual results vary by operator, market and season.
A scratch ticket in the feed. With tonight's estimate beside it.
Playable e-Instants built from the real prize table, and templates that carry the current jackpot estimate. Tap the ticket: it is a real unit, not a mock-up.
to win
Demo creative for a sample operator. Offers and disclosures vary by state; Worthy builds under your brand.
Jackpots rolltwice a week.Your ads were approved last quarter.
The nights that bring new players are the nights the number changes. Worthy runs acquisition as one loop, so the estimate in the ad is tonight's.
- Market now
- $412M
- Changes since approval
- 26
Follow one ad around the loop
Sample ad for Your Lottery: Est. jackpot, tonight's draw $412M. $10 bonus for new players. 18+ · Where legal · Terms apply. Gambling problem? Call 1‑800‑GAMBLER or 1‑800‑MY‑RESET
- 01Create
Ads that say what's true tonight.
Creator videos, templates and playable scratch tickets written from tonight's estimate, the draw clock and the prizes still unclaimed, remade when any of them changes.
- Five feeds become one brief
- Playables built from the real prize table
- Labeled as AI, remade in minutes
- 02Comply
Your advertising rules, applied to every frame.
Every script and frame runs against your lottery's rulebook and responsible-play standards, then three AI reviewers make the judgment calls a checklist can't. Your team signs off before anything runs.
- Your rulebook, loaded as rules
- Three AI reviewers
- Every sign-off logged: who, when, which version
- 03Catalog
One ad. Thousands of creatives.
Worthy builds, fills and runs one catalog ad per platform, on Meta, TikTok and Snapchat. When the jackpot rolls, the catalog changes and the ad keeps its learning.
- The catalog changes; the ad doesn't
- No learning phase restarted
- Estimate changes ship inside the approved template
- 04Buy
Reach new players. Then the ones who stay.
A player who signs up for one big draw and a player who comes back for e-Instants cost the same to sign up. Worthy predicts which is which, and asks before any budget moves.
- Value signal sent to each platform
- Budget follows predicted return play
- Nothing moves without a yes
- 05Compound
Cycle 2 beats cycle 1. Cycle 3 beats cycle 2.
What the buying learns becomes the next brief, the next rule and the next bid. The loop closes and starts again, a little better each time.
- Findings become rules, bids and briefs
- The games and prizes stay your call
- JackpotLive$412M estimated
- Draw22:45Sales close 10:45 PM
- e-Instant19:103 of 5 top prizes left
- LaunchThuNew e-Instant goes live
- PromoLive$10 new-player bonus
- 100Cycle 1Baseline
- 88Cycle 2Account-wide · Lead with the estimate
- 78Cycle 3Meta · Show the draw clock
- 67Cycle 4From Buy · e-Instant players come back
- 58Cycle 5Account-wide · Keep the odds one tap away
Illustrative, indexed to cycle 1.
- Minimum age on every ad, as the state sets it State: checking
- Odds available wherever a prize is shown All: checking
- Jackpot shown as an estimate, annuity or cash stated All: checking
- Never a way out of money trouble All: checking
- Creator video
- 552
- Dynamic template
- 1,119
- Playable
- 304
- Static
- 505
Every rule, on every version. Before your team sees it.
Nothing ships on a model's say-so. The rulebook runs first, three AI reviewers argue the judgment calls, and a person signs off on anything that changes a claim.
Rulebook
118 rules in this sample rulebook- Minimum age on every ad, as the state sets itState
- Odds available wherever a prize is shownAll
- Jackpot shown as an estimate, annuity or cash statedAll
- Never a way out of money troubleAll
- Responsible-play line on every adAll
- AI creator labeled as AIAll
Held, then rewritten
Examples of what the rulebook catches before a reviewer does.
- “change your life tonight” removed: no promise of an outcome
- “est.” restored beside the jackpot
- Odds link added beside the top prize
Three AI reviewers, then your team
v1 passed- Reviewer 1
- Reviewer 2
- Reviewer 3
One objection holds the ad until all three pass. Your team approves in Slack or email, and every sign-off is logged: who, when, which version.
Same budget. More players, who stay.
Each bar is one new player. Its height is how much they are predicted to play. Move the budget and both strategies spend it.
- Today
- Still says $388M. The market has changed 26 times since it was approved, and is at $412M.
- Worthy
- Says $412M, the market’s number. v1 is live.
Illustrative: the same daily budget run two ways, as separate ad sets bidding for the cheapest new player and as one catalog bidding on predicted value. Bars show predicted value as an index, not money.
Cost per $1 of new player value
Lower is better. Indexed to cycle 1.
Illustrative: example findings and an example cost curve, indexed to cycle 1. This chart is not a result.
- 01Starting pointBaselineWorthy reads your account, finds your best ads and ships the first catalog.
- 02Account-wideLead with the estimateThe jackpot figure outperforms the game logo as an opening frame
- 03MetaShow the draw clockTime left to play lifts same-night sign-ups
- 04From Buye-Instant players come backPredicted value runs highest on playable scratch creative
- 05Account-wideKeep the odds one tap awayClear odds cut drop-off at sign-up
Running a courier app?
The same system works for couriers that order tickets on a player's behalf: jackpot-triggered creative for the nights that matter, checked against the rules of every state you take orders in.
Same system. Different market.
Book a 20-minutewalkthrough.
- 01A jackpot-night ad set, in your lottery's brand
- 02Your advertising rules, loaded as a rulebook
- 03A catalog plan for your Meta, TikTok and Snapchat accounts