Playables and dynamic ads

On-brand playables, built by agents

Worthy's agents turn a brief and a brand kit into a playable ad: original art, game code, an automated playtest and legal copy placed where reviewers expect it. Wire in your data feeds, and each ad stays current with the game.

13/14

blind reviews preferred an agent-built playable to a studio-built one for the same brand. How we tested

Sample creative · Hollywood Casino

Play the real thing

Agents built these two playables for Hollywood Casino. Tap one to play it here, exactly as it ships. The store links are turned off in this preview.

Spooky Link

Built from the brief alone. The agent never saw the studio-built version of this game.

  • Single HTML file, 1.65 MB
  • 15 original sprites
  • 3 scripted playtests, 0 findings

Wild Buffalo Thunder

A new game concept for the same brand, from the same recipe.

  • Single HTML file, 1.72 MB
  • 13 original sprites
  • 3 scripted playtests, 0 findings

Dynamic ads

Wired to live data

Worthy's ads read from your feeds. When the line moves, the score changes or the jackpot grows, the ad shows the new value in place.

FEED
SIMULATED
odds.spread
GB −3.5
odds.price
−110 / −110
game.score
CHI 14 · GB 17
game.clock
Q3 8:42
casino.jackpot
$1,204,331
  1. → Feed connected
YYour Sportsbook
LIVE
NFL · Q3 · 8:42
Bears14
Packers17
CHI+3.5−110
GB−3.5−110
ODDS AS OFQ3 8:42
Casino jackpot$1,204,331
Bet $5, get $50 in bonus bets
Bet live
21+ · Where legal · Terms apply. Gambling problem? Call 1‑800‑GAMBLER or 1‑800‑MY‑RESET

Simulated feed. Teams, scores and odds are for illustration.

How it works

From brief to playable

  1. 01

    Brief and brand kit

    You send the offer, the brand rules and your markets. The agents work from them as the spec.

  2. 02

    Original art

    Agents generate the game art in the brand's style. The logo and legal marks come from your brand kit.

  3. 03

    Game code

    Agents write the scene: the hook, the play, the win and the end card.

  4. 04

    Automated playtest

    Scripted runs play the ad end to end and record each beat, the frame rate and any missing asset.

  5. 05

    Compliance built in

    The playable shell places the simulated-gameplay line and the legal copy clear of the reels and the button, every time.

  6. 06

    One file, standard exit hooks

    The output is one HTML file under 2 MB, with the exit hooks that MRAID, Meta and Google placements call.

Your brand, playable

Book a walkthrough and see the system build for your brand, your offers and your feeds.

Book a walkthrough

How we tested. On September 30, 2026, seven AI judges scored frame captures of the two agent-built playables above against one studio-built playable for the same brand. The judges did not know which was which. They saw still frames, not motion or sound. Spooky Link was preferred in 7 of 7 reviews and Wild Buffalo Thunder in 6 of 7.